What is the answer for 0.999999... _ 1.0000 ? a) < b) =c) >Many of you will be tempted to answer the obvious a) < Right, NO, it is the wrong answer. Correct answer is b) = To see it physically. Draw a rectangle, cut it into three parts. each eqaling 1/3 i.e., 0.3333... Add them up and it becomes 0.9999... But, 1/3 + 1/3 + 1/3= 1/3 x 3 =1, Right, so 1= 0.999999...Now, let...
NetArgument- Beyond Gross!
Bid Management for Audience Targeting in Google Ads
Google Ads allows you to target different kind of audiences, in a Search Only
Campaign, in two modes, 1) Targeting 2) Observation, I will discuss here the
second kind of setting only, because first kind is dedicated to the targeting of
the kind of targeted audience only. There are three kind of scenarios emerging
out of three kind of bid strategy: 1) No bid changes, only audiences are added.
2) If there are three audiences viz,...
COVID Times Marketing - Who are selling and buying
Travel and Hospitality Industry are the worst hit. Many travel agencies have closed their operations indefinetily, because revenue generation has hit the bottom line. Travel industry which normally operates at their peak in Sepetember-March months every year looks frozen out this year with few signs of thawing though August is half past.Indian travel industry starts their marketing effort from June-July normally, but this year...
7 Golden Rules for Google PPC Bootstrapping
Google PPC on Bootstrap is a challenging task, which can be rewarding too if your project succeeds. If you have too many projects and you don't know which ones to pursue and ones to drop it is better to bootstrap and let them prove by themselves which are profitable. I run few projects on minimal spent and have been successful in picking the right ones in the long run for more focus and calculate the right ROI and traction they...
5 Box Clever Google PPC Ads Survival Strategy
They can increase performance, save your cost and Life!
One step forward Two step backwardWhen it comes to setting budget, be smart, economical and compliant with Google's recommendation. You know not following Google's recommendation may impact your visibility and performance. So when Google asks you to increase, just do it and then smartly bring it down again. You might be rewarded with overdelivery credit!
A saucy Cocktail...
Adwords Overdelivery limit raised to 100%, Know Your Monthly Limit
Few months back Google increased the overdelivery limit for adwords ads to 100%. Many advertisers have started complaining that on odd days spend goes too far away from what they envisaged.There is a Daily Budget feature in every campaign. While setting up daily budget you actually tell Google How much you want to spend on any day. However, web traffic does not remain static over time, rather it varies widely across your chosen...
How Internet changed the Fundamental Laws of Economics
There is a law in economics which you must have learnt in school days. Perhaps still being taught, why bank's rate for keeping your money with them can't be zero. The law is deduced from three kinds of motives why people would keep money with them rather than in bank and why incentives like interest are required to make them keep it in bank. The law formulated long back when internet was not even in the wildest of imagination...
Conversions in Mobile Era - Web Forms have had their Day!
Web Form Conversions are declining. That is the news which you either experienced or heard from your online marketing staff. Business Leads doesn't come the way it used to. Most people before contacting you have surely checked your web presence on at least two devices. So, mobile targeting is something you need to focus on. Here I must clarify mobile targeting doesn't simply mean ads on mobile. Even if someone is on desktop,...
Horizontal & Vertical shift in Google Ads
Google removed Right side search ads some 6 months back. With this the game of search changed a lot. This escalated the bids to new levels and all of a sudden the metrics like lost impression share and relative CTR started looking relevant. In fact every metric which you dismissed as junk on dashboard needs to be analyzed for refinement opportunities. Google's Webinar a while back announced gradual roll out of features like demographic...
Fix for Responsive Design of Blogger Designer Template
It is very Important to know that Designer templates like Popular "Simple Template", has no Wrapper element in their CSS, so it is futile to look into the solutions offered using them at many places. Also, You won't be able to detect and use css elements via Google Chrome or Mozilla Firefox element inspectors, for what has been rendered. I would discuss important issues only.Problem with hyperlinks, Landing on different Page...